Popular footwear brand New Balance pays homage to Grey Day 2019 with a pop-up store in Hong Kong that will be open to consumers between August 23rd and September 8th. The retail activation is playfully dubbed 'The Grey Store' and with good reason. The interior, as well as the products that are offered through the shop are all-embracing of the colorway. As a result, this facilitates a type of industrial vibe which ties in well with the modern ethos.
Two highlights of the Grey Day 2019 activation are the made-in-USA 997 and the 997 Sport silhouettes. In addition, the footwear company also arranges an "assortment of fan-favorites," including the 990v2, the 990v5, the 991, the 996, the 576, and so on.