Incredibly Exclusive Footwear Drops

AFEW & Diadora Boast a New N.9000 Highly Addictive Iteration

In a world where sneaker culture is incredibly present and thriving, the appeal of the exclusive footwear release is undoubtedly skyrocketing. Recognizing this, AFEW and Diadora collaborate on a silhouette that will be launched in highly limited qualities.

The project is a new iteration of a model that was dropped back in 2017. This design follow-up signifies that the predecessor did quite well in sneaker culture circles. The incredibly exclusive footwear is the all-new N.9000 'Highly Addictive.' The aesthetic of the shoes is inspired by pills as the symbology appears in the design of the upper and other elements (like the insoles) throughout.

The AFEW and Diadora collaboration will be made available exclusively at the Sneakersnstuff store in New York on September 7th. There will be only 50 pairs.

Photo Credits: AFEW Store

Exclusive Sneaker Releases
Collaborations between high-end retailers and footwear brands for limited edition releases.
Pill-inspired Sneaker Design
Designs that are inspired by pharmaceuticals and have graphic elements reminiscent of pills.
Sneaker Culture
The growing culture surrounding the fashion and buying of sneakers.

Industries Being Reshaped

Fashion Retail
High-end retailers partnering with sneaker brands to release exclusive shoes for a niche audience.
Footwear Manufacturing
Manufacturers producing limited edition sneakers using unique and creative designs.
Pharmaceuticals
Companies partnering with footwear brands to create sneaker designs inspired by their products.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 75%
Freshness 9%

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