'Jane' Shares Cannabis-Infused Edibles in a Relatable, Friendly Box
Laura McQuarrie — August 17, 2019 — Lifestyle
References: thedieline
Cannabis company Jane worked with design firm Work By Honey to develop a name and persona to bring its vision to life, and in doing so, the cannabis company is challenging the way consumers perceive cannabis infused-edibles. With typographic details, the brand's product packaging helps to paint a picture of Jane, who's described as "never plain" and "your best friend’s best friend, the one that’s up for anything."
As recreational cannabis is new to many first-time users, Jane even includes a side panel that provides a description of what consumers can expect, detailing that each of its brownies contains five milligrams of THC, which could take a few hours to kick in and that users should pace themselves accordingly.
As recreational cannabis is new to many first-time users, Jane even includes a side panel that provides a description of what consumers can expect, detailing that each of its brownies contains five milligrams of THC, which could take a few hours to kick in and that users should pace themselves accordingly.
Trend Themes
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Approachable Packaged Edibles — 'Jane' is challenging consumer perceptions of cannabis-infused edibles with relatable and friendly packaging.
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Personified Branding — Jane's typographic details and persona bring the brand to life, making it more relatable and appealing to consumers.
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Informative Packaging — Jane's inclusion of detailed information about the product helps educate and guide first-time cannabis users.
Industry Implications
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Cannabis — The cannabis industry can benefit from developing approachable and relatable packaging to attract new consumers.
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Design — Design firms can provide innovative branding solutions by creating personified packaging that connects with consumers on a deeper level.
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Consumer Goods — Companies in the consumer goods industry can learn from Jane's packaging strategy to provide informative and engaging product packaging that enhances the user experience.
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