With the legalization of cannabis, a new market for consumer products was created and one specific niche that is seeing a lot of action is the CBD chocolate category. This combination provides not only a pleasant taste but also functional properties.
As the cacao-based treat is a classic favorite for sweet-toothed individuals, adding an extra ingredient that has calming properties invites a layer of wellness to it. Many companies have experimented with different realizations of the CBD chocolate bar -- from artisanally crafted goods to flavorful innovations. The NUG matcha cannabis-infused product is a great example of the latter. CBD chocolate has also entered the world of advent calendars as individuals now have the opportunity to enjoy a calming treat for each day, leading up to Christmas.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
