Premium chips brand Hoeksche Chips introduced a new kind of potato chip packaging that solves a common problem that happens when snackers get to the bottom of the bag. Crumbs at the bottom of chip packets are impossible to eat without making a mess and this new design created in partnership with Wunderman Thompson "[solves] a problem that has haunted chip-eaters worldwide for decades."
"t Hoeksche Hoekje" introduces a twistable element to the corner of Hoeksche's new Salt & Balsamic Vinegar chip packet so that crumbs can be funneled straight into a snacker's hand or mouth. This flavor-saving technology promises to help more potato chip lovers eat every last potato chip piece without dirtying themselves or their surroundings in the process.
What's Driving This Trend
- Crumb-collecting Packaging
- Opportunity for packaging companies to innovate and create designs that prevent food waste and improve user experience.
- Convenient Snacking Solutions
- Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
- User-centric Design
- Opportunity for companies to use design thinking and user research to create innovative solutions that cater to users' needs.
Who This Affects Most
- Packaging Industry
- Opportunity for packaging companies to develop innovative solutions that prevent food waste and improve user experience.
- Food Manufacturing Industry
- Opportunity for food manufacturers to create products that solve common problems and improve snacking convenience.
- Design Industry
- Opportunity for design firms to help companies incorporate user-centric design thinking and create innovative products that solve users' problems and needs.
