The grab-and-go food category is getting a much-needed boost in the form of the Seal N’ Flip packaging from the Lacerta Group as a solution that can help with reducing costs, but also plastic use. The packaging design is reported to reduce packaging costs by up to 25% and puts the lidding film onto the bottom to prioritize an eye-catching profile. The packaging is also estimated by the brand to reduce plastic use by as much as 50% and is slated to be available for customers to purchase starting in August.
Vice President of marketing Craig Muldrew spoke on the Seal N’ Flip packaging saying, "Grab-and-go shelf real estate - especially in the refrigerated section - is highly competitive, so we designed the Seal N’ Flip™ packaging and stand to give brands a distinct edge. By using the stand to position products vertically to feature our unique back-facing lidding design, prepared foods are front and center, creating a standout, premium look that speaks to the way consumers shop - with their eyes first.”
Image Credit: Lacerta Group
What's Driving This Trend
- Sustainable Packaging Solutions
- The introduction of the Seal N’ Flip by Lacerta Group highlights a shift toward eco-friendly packaging designs that significantly reduce plastic waste.
- Cost-efficient Packaging Innovations
- By cutting packaging expenses by up to 25%, the Seal N’ Flip showcases a trend of merging sustainability with cost-efficiency in product packaging.
- Visual Marketing in Packaging
- With its unique back-facing lidding design, Seal N’ Flip represents the growing trend of using package design as a marketing tool to attract consumer attention through innovative visual presentation.
Who This Affects Most
- Grab-and-go Food Sector
- The grab-and-go food industry stands to benefit as new packaging designs increase product visibility and sustainability, appealing to environmentally conscious consumers.
- Packaging Manufacturing
- The packaging industry's landscape is shifting with advancements like the Seal N’ Flip, driving manufacturers to innovate beyond traditional materials and methods to meet environmental goals.
- Retail Food Merchandising
- Retail merchandising in food is evolving with packaging solutions like Seal N’ Flip, which offer enhanced visibility and aesthetic appeal in competitive grocery settings.
