PROPERCHIPS Multipacks Will Come in Two Flavors
Michael Hemsworth — March 19, 2022 — Marketing
References: proper & conveniencestore
The PROPERCHIPS multipacks are being launched by the brand in response to its successful launch of PROPERCORN multipacks to help consumers easily enjoy the snacks in an easy, portioned way.
The multipacks will come in two favor options that follow on the brand's most popular versions, that include Barbecue and Salt & Vinegar. Each of the servings contains under 70-calories and is reported to have 30% less fat when compared to other leading brands on the market, while also being gluten-free and vegan.
Founder Cassandra Stavrou commented on the launch of the PROPERCHIPS multipacks, saying, "PROPERCHIPS was a seriously exciting move for PROPER Snacks. It took us from the leading premium popcorn-maker to the biggest independent brand in better-for-you. The range has exceeded expectations with unprecedented demand. With the launch of PROPERCHIPS multipacks, we continue to extend our snacking portfolio. As more people begin traveling and heading back to the office, healthier, on-the-go snacking options are in strong demand. Taste remains the number one priority at PROPER Snacks. Launching in our two most popular flavours, we’re proud to provide snackers with a healthier alternative to two classics they know and love.”
The multipacks will come in two favor options that follow on the brand's most popular versions, that include Barbecue and Salt & Vinegar. Each of the servings contains under 70-calories and is reported to have 30% less fat when compared to other leading brands on the market, while also being gluten-free and vegan.
Founder Cassandra Stavrou commented on the launch of the PROPERCHIPS multipacks, saying, "PROPERCHIPS was a seriously exciting move for PROPER Snacks. It took us from the leading premium popcorn-maker to the biggest independent brand in better-for-you. The range has exceeded expectations with unprecedented demand. With the launch of PROPERCHIPS multipacks, we continue to extend our snacking portfolio. As more people begin traveling and heading back to the office, healthier, on-the-go snacking options are in strong demand. Taste remains the number one priority at PROPER Snacks. Launching in our two most popular flavours, we’re proud to provide snackers with a healthier alternative to two classics they know and love.”
Trend Themes
1. Healthier Snacking - The success of PROPERCHIPS multipacks indicates a consumer demand for healthier on-the-go snacking options.
2. Portion Control - The launch of PROPERCHIPS multipacks responds to a need for easy, portioned snacking to manage calorie and fat intake.
3. Gluten-free/vegan Products - PROPERCHIPS' gluten-free and vegan options reflect a growing trend towards plant-based and allergy-friendly food choices.
Industry Implications
1. Healthy Snack Foods - There is a potential for innovation within the health-focused snack industry to create convenient, portion-controlled options that also cater to specific dietary needs like gluten-free and vegan options.
2. Office and Travel Snacking - Companies in the travel and office industries could take advantage of the demand for healthier, on-the-go snacking options by offering or partnering with brands like PROPERCHIPS to provide convenient snacking options for consumers.
3. Packaging and Manufacturing - The success of PROPERCHIPS multipacks demonstrates the potential for innovation in packaging and manufacturing to create portioned, healthy snack options that meet specific dietary needs and preferences.
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