Health-Focused Lentil Chips

PROPER Snacks Launch the New PROPERCHIPS Multipack Range

PROPER Snacks – makers of PROPERCORN AND PROPERCHIPS – recently announced the launch of its PROPERCHIPS multipack range. The brand launched the new offerings in two flavors -- Salt & Vinegar and Barbecue. Every recipe is vegan and gluten-free, coming in under 70 kcals per serving and 30% less fat than leading crisps.

Founder, Cassandra Stavrou explains: “At PROPER Snacks, taste remains the number one priority and our PROPERCHIPS range packs a serious punch whilst offering a healthier alternative. With our new multipack range, we’re proud to provide snackers with flavors they know and love, which can now be enjoyed any time, any place.”

Every recipe is vegan and gluten-free, coming in under 70 kcals per serving and 30% less fat than leading crisps.

Health-focused Snacks
PROPER Snacks releases a new line of lentil chips that are vegan, gluten-free, low in calories and fat.
Multipack Convenience
The launch of PROPER Snacks' multipack range provides a convenient and portable snack option for consumers.
Sustainable and Ethical Ingredients
PROPER Snacks uses sustainable and ethical ingredients in all of their products, appealing to environmentally conscious consumers.

Where This Applies

Snack Foods
The snack food industry has an opportunity to provide healthier and more convenient options for consumers who are increasingly health-conscious.
Plant-based Foods
The launch of PROPER Snacks' lentil chips highlights the growing demand for plant-based alternatives in the food industry.
Healthy Convenience Foods
PROPER Snacks' multipack range taps into the trend of consumers seeking healthier and more convenient snack options with on-the-go lifestyles.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 61%
Freshness 12%

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