These new Proper Snacks Propercorn flavors are being added to the brand's product portfolio as a series of savory, health-conscious snacks perfect for consumers to try in place of conventional potato chip options.
The new popcorn flavors include the Smoky & Sweet Paprika, Cracked Pepper & Salt and Tangy Chilli flavors, which each offer a burst of taste in every bite. The snacks come in at 100-calories or less per serving, have a naturally high level of fiber, are gluten-free and vegan with no palm oil in the mix. The snacks each have vibrant branding with illustrations by London-based artist Annu Kilpeläinen.
Founder Cassandra Stavrou spoke on the new Proper Snacks Propercorn flavors saying, "In the US popcorn market, nearly half of sales come from savoury, because people have an abundance of savoury flavours to enjoy – an opportunity that is only serviced by salted popcorn in the UK. That shows huge untapped potential to grow the snacking category here as a whole.”
What's Driving This Trend
- Health-conscious Snacking
- Consumers are increasingly opting for snacks that offer both flavor and nutritional benefits, as seen with the new Propercorn flavors which are low in calories and high in fiber.
- Vegan and Gluten-free Options
- The launch of new Propercorn flavors highlights a growing trend towards inclusive dietary options, catering to consumers with specific dietary needs.
- Artistic Branding
- Brands like Proper Snacks are leveraging visually vibrant and artist-designed packaging to capture consumer attention and differentiate in a crowded market.
Who This Affects Most
- Snack Food Industry
- The introduction of innovative flavors and health-focused ingredients in products like Propercorn is reshaping consumer expectations and driving market growth.
- Health and Wellness Industry
- Products that are low-calorie, high-fiber, gluten-free, and vegan are increasingly essential as health consciousness permeates consumer choices.
- Art and Design Industry
- Collaborations between food brands and artists, such as Proper Snacks working with Annu Kilpeläinen, are enhancing product appeal and creating unique visual identities.
