The PROPERCORN x KFC Popcorn Chicken Popcorn has been created by PROPER Snacks in collaboration with the quintessential QSR brand as a low-calorie way for consumers to enjoy a signature flavor.
The snack features the brand's crispy popcorn that's covered in KFC seasoning to give it the flavor of the namesake Popcorn Chicken. Arriving in the UK, the popcorn snack comes in at just 90-calories per serving, boasts only natural flavors, has no palm oil in the mix and is HFSS-compliant. The snack will arrive on store shelves starting August 21, 2023 for shoppers to pick up.
Founder of PROPER Snacks Cassandra Stavrou spoke on the PROPERCORN x KFC Popcorn Chicken Popcorn saying, "This is a huge moment for Proper Snacks. Our take on the finger-lickin’ classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to consumers in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.”
What's Driving This Trend
- Low-calorie Snacks
- The PROPERCORN x KFC Popcorn Chicken Popcorn is a low-calorie snack option that allows consumers to enjoy a signature flavor.
- Culturally Collaborative Products
- The collaboration between PROPER Snacks and KFC brings together two culturally relevant brands to create a flavorful snack.
- Hfss-compliant Snack
- The PROPERCORN x KFC Popcorn Chicken Popcorn is a HFSS-compliant snack that meets nutritional guidelines while delivering a tasty experience.
Who This Affects Most
- Snack Food Manufacturing
- The collaboration between PROPER Snacks and KFC presents an opportunity for snack food manufacturers to create innovative and low-calorie products.
- Fast Food Restaurants
- The introduction of the PROPERCORN x KFC Popcorn Chicken Popcorn highlights the potential for fast food restaurants to collaborate with snack brands and offer unique menu items.
- Healthy Eating and Wellness
- The low-calorie and HFSS-compliant nature of the PROPERCORN x KFC Popcorn Chicken Popcorn aligns with the growing consumer demand for healthy and wellness-focused snack options.
