The September 2016 packaging trends reveal that brands are not only experimenting with more interactive packaging, but they are also taking more steps to use eco-friendly materials.
In terms of interactive packaging, brands are largely looking for ways to cater to millennial consumers who appreciate personalization. Indeed, many brands are creating packages that allow consumers to put their own personal touch on the products they buy. Some examples of interactive packaging include color-in bicycle boxes, stackable character cans and shareable popcorn bags.
Beyond personalization, sustainability is also a major priority for millennial consumers. As a result, brands have been eager to use recycled or renewable material to create more eco-friendly packaging. As evidenced by the 2016 packaging trends, this approach can include everything from cosmetics stored in recycled tins to pasta boxes made out of food waste.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
