The packaging of these ginger drinks was designed to reflect the products' organic and simple ingredients.
Called 'FICO,' the company was founded in Malaybalay -- a city in the Philippines and its ginger drinks were designed by the creative agency 'Shao.' The drinks come in a variety of flavors, including apple, peach, mint and an original ginger brew with lemon. The organic drinks are sold in simple glass bottles with white labels that highlight the branding, the type of drink and the few ingredients inside the bottles.
By creating branding that shows off the minimal ingredients that these organic ginger drinks are made up of, FICO is able to effectively emphasize the high quality of its product range.
Minimal Ginger Drink Packaging
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