The packaging of these ginger drinks was designed to reflect the products' organic and simple ingredients.
Called 'FICO,' the company was founded in Malaybalay -- a city in the Philippines and its ginger drinks were designed by the creative agency 'Shao.' The drinks come in a variety of flavors, including apple, peach, mint and an original ginger brew with lemon. The organic drinks are sold in simple glass bottles with white labels that highlight the branding, the type of drink and the few ingredients inside the bottles.
By creating branding that shows off the minimal ingredients that these organic ginger drinks are made up of, FICO is able to effectively emphasize the high quality of its product range.
Why This Trend Is Growing
- Minimal Packaging Design
- Opportunity for companies to showcase organic and simple ingredients through minimalist packaging design.
- Glass Bottle Packaging
- Potential for brands to utilize glass bottles to convey a sense of simplicity and quality for their products.
- Organic Beverage Market
- Growing demand for organic beverages is creating opportunities for companies to innovate with natural and wholesome ingredients.
Industries Being Reshaped
- Beverage Packaging
- Companies in the beverage packaging industry can explore minimalist design concepts to meet the demand for clean and organic products.
- Creative Agency
- Creative agencies can offer their design expertise to help brands develop minimalist packaging that emphasizes the quality and simplicity of their products.
- Organic Beverage Manufacturers
- Organic beverage manufacturers can leverage minimalist packaging design to differentiate their products in the competitive organic beverage market.
