When creating the branding for this manuka honey brand, neither the company nor 'Marx Design Ltd.' wanted it to be packaged in bubble wrap, foam filler or petro-chemicals. The resulting packaging ensures that the honey remains secure while it is in transit.
Titled 'True Manuka Honey,' the brand offers healthy honey that is branded in black, white and gold packaging. It comes in a unique box that, when unraveled, reveals a triangular structure that is used to keep the honey secure while it is being shipped. The structured packaging ensures that the manuka honey remains safe without having to use additional packing ingredients.
By saving money and materials in its design process, Marx Design was able to creature secure packaging while also reducing harm to the environment.