Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Tribu DDBº Agency Created a Sketch Design Beer for Clients
Taking inspiration from the way that ideas are first put to paper, the Tribu DDBº agency created a playful sketch design for beer to be sent to clients as part of a direct mail campaign.
The playful Tribu beer features a simple black and white box that's covered in charming hand-drawn illustrations. Since the preliminary stages of the design process are rarely seen by clients, Tribu DDBº created this beer as a way to communicate that a sketch is just the start of executing a final idea. A gifts that are received in the mail, the beer boxes and bottles showcase how a simple sketch has the potential to turn into a much more collaborative process between client and agency.
The playful Tribu beer features a simple black and white box that's covered in charming hand-drawn illustrations. Since the preliminary stages of the design process are rarely seen by clients, Tribu DDBº created this beer as a way to communicate that a sketch is just the start of executing a final idea. A gifts that are received in the mail, the beer boxes and bottles showcase how a simple sketch has the potential to turn into a much more collaborative process between client and agency.
