Taking inspiration from the way that ideas are first put to paper, the Tribu DDBº agency created a playful sketch design for beer to be sent to clients as part of a direct mail campaign.
The playful Tribu beer features a simple black and white box that's covered in charming hand-drawn illustrations. Since the preliminary stages of the design process are rarely seen by clients, Tribu DDBº created this beer as a way to communicate that a sketch is just the start of executing a final idea. A gifts that are received in the mail, the beer boxes and bottles showcase how a simple sketch has the potential to turn into a much more collaborative process between client and agency.
Why This Trend Is Growing
- Hand-drawn Branding
- Brands can experiment with hand-drawn designs to create a playful and whimsical packaging for their products.
- Direct Mail Campaigns
- Direct mail campaigns can be made more fun and engaging by sending unique and creative gifts to clients or customers.
- Process-oriented Design
- Brands can highlight their design process and creativity by showcasing the early stages of their ideas through unique packaging designs.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can tap into the trend of playful packaging by experimenting with hand-drawn designs for their beer, wine, or soda bottles.
- Advertising Industry
- Advertising agencies can incorporate direct mail campaigns and unique gifts to create more memorable and engaging experiences for their clients.
- Graphic Design Industry
- Graphic designers can explore the trend of process-oriented design by showcasing the early stages of their work through unique packaging designs.
