Brewhaha is a brand that specializes in hand-brewed alcoholic kombucha and it captures a unique packaging identity with the help of Denomination. Denomination is a drink design specialist and the duo work together to showcase a playful aura of Brewhaha.
The overall visual aesthetic of the bottles play with copyrighting and what the brand describes as the 'odd nature of kombucha." It is brewed with a live yeast culture recognized as 'mother.' The beverage is enclosed in a brown beer bottle that has a crown cap closure at the top and packaging reminiscent of that on craft beer. There are playful images that push boundaries of the imagination including a bearded gymnast, mad magician, and dear leader, creating "idiosyncratic" characters.
Image Credit: Brewhaha
Key Themes Behind This Trend
- Alcoholic Kombucha Trend
- The rise of alcoholic kombucha presents opportunities for brands to create playful and unique packaging that appeals to younger consumers.
- Craft Beer Packaging Trend
- Craft beer-inspired packaging for alcoholic kombucha can bring a sense of authenticity and appeal to the growing craft beverage market.
- Unconventional Branding Trend
- Unconventional and idiosyncratic branding can help kombucha brands stand out in a crowded market and attract attention from consumers seeking new and unique experiences.
Where This Applies
- Alcoholic Beverage Industry
- The alcoholic kombucha trend offers growth opportunities for breweries and beverage companies looking to tap into the market of health-conscious consumers seeking alternative alcoholic beverages.
- Packaging Design Industry
- The demand for eye-catching and unique packaging for alcoholic kombucha presents opportunities for packaging design companies to create innovative designs that capture the playful nature of the product.
- Health and Wellness Industry
- The popularity of alcoholic kombucha aligns with the growing consumer interest in healthier alcoholic options, creating opportunities for health and wellness brands to expand their offerings into the alcoholic beverage space.
