This craft beer labeling was designed in a collaboration between the famed artist Richey Beckett and the creative agency 'Kingdom & Sparrow.'
The packaging was designed for 'Moonchild Brewing Co.' and the brand enlisted people to help bring to life its whimsical name in the form of unique branding. Richey Beckett is known for his prints, record cover illustrations and poster art and he created a mystical illustration for this craft beer labeling. The artist clearly put a literal interpretation of the company's name into the illustration -- as it features a young girl with flowing hair looking away from a moon.
This craft beer branding is both mystical and rustic and works as a symbol that identifies the brand's experimental beers.