This Gum Packaging Showcases the Colorful Candy Inside

 - Aug 17, 2016
References: mymexicancandy
The Mexican candy brand Dulcerama is selling its Carrizos chewing gum in transparent bubble gum tubes that showcase the colorful candy inside. Because bubble gum is a product largely marketed towards children, this packaging design makes clever use of fun and colorful shapes.

The Dulcerama Carrizos packaging design consists of transparent tubes in long, cylindrical shapes. The unique shape makes it easy for children to hold, while the transparent plastic allow kids to get a better look at the colorful bubble gum inside. The box for the bubble gum tubes also comes with a smiling clown on the front to make the product even more appealing.

Unlike gum marketed towards adults, this brand's packaging plays with color and shape in eye-catching ways.