These holistic branding innovations range from gardening inspiration campaigns to non-toxic skincare subscriptions that promote a sustainable lifestyle. When it comes to personal care, Millennials are ditching toxins and chemical additives in exchange for natural remedies with organic healing properties. In addition to investing in natural beauty and skincare products, modern consumers are also responding to socially responsible oral care campaigns like a recent commercial by Colgate that addresses water conservation and beauty ads that promote authenticity and body positivity, like those by Dove.
When it comes to home and garden care, Millennials are not only making a traditional chore more inspiring but are also instilling sustainable values in their children from a young age. Popular branding examples that stay true to this notion include gardening kits for kids and plantable greeting cards and tree kits that can be reused by recipients of all ages.
Furthermore, home and garden brands are appealing to this tech-savvy demographic with hashtag-powered social media ads -- Miracle-Gro's #Springmoji campaign targets a younger audience of green thumbs who were asked to create a crowdsourced emoji garden. Additional examples include inspirational marketing that borrows a helping hand from popular web influencers like DIY bloggers and YouTube stars.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
