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50 Holistic Branding Innovations

From Gardening Inspiration Campaigns to Naturalist Skincare Boxes

— March 7, 2016 — Marketing
These holistic branding innovations range from gardening inspiration campaigns to non-toxic skincare subscriptions that promote a sustainable lifestyle. When it comes to personal care, Millennials are ditching toxins and chemical additives in exchange for natural remedies with organic healing properties. In addition to investing in natural beauty and skincare products, modern consumers are also responding to socially responsible oral care campaigns like a recent commercial by Colgate that addresses water conservation and beauty ads that promote authenticity and body positivity, like those by Dove.

When it comes to home and garden care, Millennials are not only making a traditional chore more inspiring but are also instilling sustainable values in their children from a young age. Popular branding examples that stay true to this notion include gardening kits for kids and plantable greeting cards and tree kits that can be reused by recipients of all ages.

Furthermore, home and garden brands are appealing to this tech-savvy demographic with hashtag-powered social media ads -- Miracle-Gro's #Springmoji campaign targets a younger audience of green thumbs who were asked to create a crowdsourced emoji garden. Additional examples include inspirational marketing that borrows a helping hand from popular web influencers like DIY bloggers and YouTube stars.
3.7
Score
Popularity
Activity
Freshness
50
Essential Oil Insect Sprays
Essential Oil Insect Sprays
Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus
<
49
Natural Cleansing Sponges
Natural Cleansing Sponges
Saje's Konjac Kare Sponges Use Yams, Green Tea, Aloe and Charcoal
<
48
Minimalist Pet Shampoos
Minimalist Pet Shampoos
This Pet-Focused Hygiene Product Takes a Sophisticated Design Route
<
47
Kid-Safe Citronella Stickers
Kid-Safe Citronella Stickers
This Insect Repellent for Kids Can Be Used on Outdoor Gear & Textiles
<
46
Kid-Friendly Gardening Kits
Kid-Friendly Gardening Kits
Growums Teaches Kids to Grow Their Own Herbs and Vegetables
<
45
Bug Repellent Bars
Bug Repellent Bars
Terrain's Natural Bug Repellent Soap Repels Bug Bites Organically
<
44
Goat Landscaper Services
Goat Landscaper Services
Amazon Home's Lawn Care Service Lets Homeowners Rent Goats for Grazing
<
43
Natural Allergy Kits
Natural Allergy Kits
Saje's Natural Allergy Remedies Use Aromatherapy to Heal
<
42
Gardening Inspiration Campaigns
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
<
41
African Potato Balms
African Potato Balms
Healing Earth's Potato Balm Has Antioxidant and Anti-Inflammatory Properties
<
40
Chemical-Free Air Fresheners
Chemical-Free Air Fresheners
The Moso Natural Air Purifying Bag is Scentless and Prevents Mold
<
39
Organic Kids Protein Supplements
Organic Kids Protein Supplements
This Kids Nourishing Protein is Part of the Super Elixir Line
<
38
Desert Apothecary Collections
Desert Apothecary Collections
The El Cosmico Provision Co Features Natural Remedies for the Body
<
37
Mosquito-Repelling Bracelets
Mosquito-Repelling Bracelets
These Bug Repellents from MosquitNo are Disguised as Jewelry Pieces
<
36
African Apothecary Serums
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
<
35
Natural Hair Baby Products
Natural Hair Baby Products
The Brown Crayon Project Seeks Natural Products for Babies of Color
<
34
Blogger Cleansing Juice Collaborations
Blogger Cleansing Juice Collaborations
Raw Clarity Features Vivid Green Branding
<
33
Vegan Dog Grooming Kits
Vegan Dog Grooming Kits
This Humorously Branded Dog Grooming Product Provides Many Functions
<
32
Non-Toxic Beauty Subscriptions
Non-Toxic Beauty Subscriptions
Beauty Heroes Offers Organic and Holistic Skincare Products
<
31
All-Natural Pet Shampoos
All-Natural Pet Shampoos
Duncan and Friends is a Naturally Derived Pet Shampoo
<
30
Monochromatic Shampoo Branding
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
<
29
Homegrown Coffee Kits
Homegrown Coffee Kits
This Kit Allows You to Grow Your Own Coffee at the Comfort of Your Own Home
<
28
Blossoming Emoji Gardens
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
<
27
Tree-Sprouting Books
Tree-Sprouting Books
Argentinean Publishers Have Designed a Picture Book That Grows into a Tree
<
26
Bug Repellent Soaps
Bug Repellent Soaps
This FaceDoctorX Anti-Mosquito Soap Uses Natural Insect Repellent Oils
<
25
Holistic Chewing Gum Branding
Holistic Chewing Gum Branding
The MASTIHA Gum Packaging Emphasizes the Use of Natural Ingredients
<
24
Empowering Food Projects
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
<
23
Charcoal-Infused Grooming Products
Charcoal-Infused Grooming Products
These Natural Body Soaps are Enhanced with Charcoal
<
22
Creative Water Conservation Ads
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
<
21
Water-Conserving Toothbrush Ads
Water-Conserving Toothbrush Ads
These Colgate Ads Remind Viewers the Potential of Wasted Water
<
20
Botanical Garden Branding
Botanical Garden Branding
The Aptekarsky Ogorod Boasts an Apothecary-Inspired Branding Scheme
<
19
Natural Sleep Kits
Natural Sleep Kits
This Saje Set Supplies a Variety of Natural Sleep Aids
<
18
Insect-Killing Origami Crafts
Insect-Killing Origami Crafts
This Paper Origami Boat is Infused with a Natural Mosquito Killer
<
17
Bonsai Tree Kits
Bonsai Tree Kits
Jason Watkins Helps People Grow Their Own Giant Sequoias
<
16
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
<
15
Branded Gardening Blogs
Branded Gardening Blogs
McDonald Garden Center's Lifestyle Blog Shares Daily Planting Tips
<
14
Artisanal Seed Kits
Artisanal Seed Kits
These New England Heirloom Seeds are sold in Preferred Varieties
<
13
Culinary Seed Kits
Culinary Seed Kits
Labour and Wait's Handy Kit is Ideal for Urban Gardeners
<
12
Holistic Produce Branding
Holistic Produce Branding
Puree Organics Perfects the Look of Healthy Branding Identities
<
11
Naturopathic Pharmacy Branding
Naturopathic Pharmacy Branding
The Farmacia Frati Branding Embraces a Natural Medicine Approach
<
10
Eclectic Pharmacy Branding
Eclectic Pharmacy Branding
Rumeli70 Pharmacy's Logo and Packaging References Turkish Art
<
9
Biodegradable Pet Urns
Biodegradable Pet Urns
This Eco-Friendly Urn Uses Your Pet's Remains to Help Grow a Tree
<
8
Responsible Organic Skincare
Responsible Organic Skincare
Farm to Girl's Organic Skin Care Products Are Fair & Responsible
<
7
Sustainable Garden Supplies
Sustainable Garden Supplies
The Ace Urban Garden Tool Packaging is Designed Without Harmful Toxins
<
6
Shampoo Exchanging Campaigns
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
<
5
Botanical Beauty Branding
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
<
4
Sculptural Gardening Kits
Sculptural Gardening Kits
VERD&AGUA Provides Tools to Contain and Care for Succulents
<
3
Eco-Friendly Garden Pods
Eco-Friendly Garden Pods
Miracle-Gro's Gro-able Garden Seed Pods Make Gardening Simple
<
2
Utensil-Packaged Flower Seeds
Utensil-Packaged Flower Seeds
This Unique Package Design Uses a Spoon-Like Container to Hold Seeds
<
1
Plantable Coffee Cups
Plantable Coffee Cups
Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste
<