Designed by the creative agency 'Mildred & Duck,' these pet shampoos could likely be mistaken for human cosmetics products.
The agency created the branding for 'Mr. Paw' and decided to take a minimalist route in the design of these pet shampoos, rather than making them colorful and graphic. As a result, the product comes in a simple white pump bottle that has small black typography that features its name, ingredients and instructions on use. The shampoo contains all-natural ingredients that include peppermint, chamomile and comfrey extract – ensuring they are gentle on the pet's skin and fur.
These pet shampoos are able to differentiate themselves form their competition due to their contemporary, straight-to-the-point branding that reveals nothing but the beneficial aspects of the product.