As part of its 'Tree Book Tree' program, a group of Argentinean publishers have designed an unusual picture book that will grow into a tree when buried. Titled 'Mi Papa Estuvo en la Selva' ("My Father was in the Jungle"), the children's book was designed as a unique way of promoting eco-friendly literature. The publishers have been planting copies of the books in windows so that the public can watch as the books break down and begin to sprout new life.
The book itself is printed on acid-free paper and the text is written in eco-friendly ink. The pages are then infused with the seeds of a Jacaranda tree. Once a child has finished the story, they can bury the picture book in soil and as the paper and ink decompose, the seeds will slowly begin to sprout. Eventually the book will mature into a full grown tree, completing the cycle of cradle-to-cradle production.
What's Driving This Trend
- Eco-friendly Literature
- There is an opportunity for publishers to create more eco-friendly books that promote environmental consciousness.
- Interactive Reading Experience
- Developing books that offer an interactive experience, such as growing into a tree when buried, can engage readers in a unique way.
- Circular Economy
- Exploring cradle-to-cradle production methods, like creating books that grow into trees, can contribute to a more sustainable and circular economy.
Who This Affects Most
- Publishing
- The publishing industry can embrace the concept of eco-friendly literature and explore innovative ways to engage readers.
- Environmental Conservation
- Environmental organizations can collaborate with publishers to promote eco-friendly literature and raise awareness about sustainability.
- Paper and Ink Manufacturing
- Paper and ink manufacturers can adapt their production processes to include more eco-friendly materials and methods.
