The Brown Crayon Project Seeks Natural Products for Babies of Color
Katherine Pendrill — March 3, 2016 — Fashion
References: kickstarter & bustle
'The Brown Crayon Project' is a Kickstarter-funded initiative that aims to produce natural skin and haircare products for babies of color. While there are a few companies that specialize in producing certified-organic hair and skincare products for babies, none are designed specifically for infants of color. This line of natural baby products provides parents with a more holistic option for caring for their child's natural hair and skin.
According to its Kickstarter page, The Brown Crayon Project "is the first certified-organic, all natural line of skin & hair care products intentionally designed for babies, toddlers and children of color." The line consists of wholesome products that are organic, vegan, cruelty-free and GMO-free. Not only are the products a more wholesome option for infants, but each item is also specially formulated to address the specific hair and skincare needs of children of color.
The initiative fills a major gap in the natural skin and haircare market by catering to the needs of infants and toddlers.
According to its Kickstarter page, The Brown Crayon Project "is the first certified-organic, all natural line of skin & hair care products intentionally designed for babies, toddlers and children of color." The line consists of wholesome products that are organic, vegan, cruelty-free and GMO-free. Not only are the products a more wholesome option for infants, but each item is also specially formulated to address the specific hair and skincare needs of children of color.
The initiative fills a major gap in the natural skin and haircare market by catering to the needs of infants and toddlers.
Trend Themes
1. Natural Baby Products - This trend shows that parents are looking for more wholesome options for caring for their child's natural hair and skin.
2. Certified-organic Baby Products - There is a growing demand for certified-organic baby products in the market.
3. Products Specifically for Babies of Color - The Brown Crayon Project highlights the need for more products intentionally designed for babies of color in the natural skin and haircare market.
Industry Implications
1. Personal Care Industry - The personal care industry can explore and invest in creating more natural, certified-organic baby products.
2. Baby and Childcare Industry - The baby and childcare industry can create more targeted products for babies of color to meet their specific hair and skincare needs.
3. Crowdfunding Industry - Crowdfunding platforms have the potential to help fund and bring to market innovative products like The Brown Crayon Project's natural baby line.
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