The top April 2016 cosmetics ideas showcases the continued progression toward clinical skincare solutions and the experiential means of introducing them to consumers.
The 'Good Ship Benefit' is a immersive multifaceted pop-up expected to open on the River Thames this month. The pop-up on a boat will last for approximately five-months and will feature a number of different curated brand experiences including a lash bar, cocktail lounge and restaurant. Consumers will have a chance to interact with the Benefit brand's bestselling products.
Powder is a new web-based magazine based in the UK that is aiming to apply the fascination with entirely customized experiences to beauty journalism. Powder will feature a curated selection of premium cosmetic products as chosen by some of the world's most sought after beauty editors, with users able to customize settings for each type of makeup.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
