As part of its ongoing Campaign for Real Beauty, Dove launched an initiative specifically to appeal to teens on Pinterest.
The Dove Self-Esteem Project has been running since the early 2000s, but in partnership with Pinterest, Dove is giving teens a fresh way to access uplifting content and curriculums created by the Dove Global Advisory Board. The curated boards include tips on topics like confidence, dealing with peer pressure, relationships and individuality.
Considering that Pinterest also has a huge female user base of women, the Dove boards also appeal to parents with themes like teens and online life, development, mentoring and developing strong communication skills. There's even one board designated specifically 'For Parents & Daughters.'
More Stats +/-
Animal-Human Hybrid Portraits
Agender Model Photographs
Crossover Couture Perfumes
Autumnal Pumpkin Brownies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.