These MIllennial fatherhood portrayals range from father-daughter rap videos to personalized fatherhood ads that aim to dispel popular stereotypes surrounding new dads. While major brands are no stranger to showing moms their appreciation through compelling and sentimental commercials, new dads can often get a bad rap in ads that portray them as clueless when compared to their partner.
Brands like Dove, Duracell and Johnson's are aiming to dispel these negative notions with campaigns that illustrate the strengths of modern dads. Whether sharing stories of fathers who have fought adversity to provide their kids with a better life or profiling tear-jerking accounts of military dads and their daughters, these examples feature humorous, relatable and emotive themes.
In addition to a myriad of compelling commercials, other Millennial fatherhood portrayals include new dad conference events and father-friendly hairstyling classes that teach dads how to help daughters with their hair.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
