Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,598 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,653 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,653 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,598 cutting edge ideas.

Fatherhood Cosmetics Campaigns

The Dove Men Care #RealStrength Campaign Targets Young Dads

— May 20, 2015 — Marketing
The Dove Men Care #realstrength campaign is a well-targeted attempt at positioning the men's skincare line in a positive light in the same vein as the brand's #realbeauty campaign aimed at women.

In addition to a series of commercials, the Dove Men Care campaign features a gallery on its dedicated campaign webpage to which real dads can upload photos of them with their children in order to celebrate what the brand calls #realstrength.

Launched with its sentimental Super Bowl ad, the Dove Men Care #realstrength campaign is boosted by the clever tag line, "care makes a man strong." By referencing the brand name in the tagline, Dove Men Care can drive home the message that their product range is designed with busy dads going from work to daycare to soccer in mind, ensuring it can withstand considerable physical activity.
Trend Themes
1. Fatherhood-inspired Products - Opportunity for cosmetic companies to create product lines specifically targeted towards fathers and their unique needs.
2. Gender-neutral Branding - Potential for brands to adopt a gender-neutral approach to their marketing campaigns, dismantling stereotypical gender roles.
3. Authentic Marketing - An opportunity for brands to leverage real-life stories and promote authenticity in advertising campaigns to connect with consumers on a personal level.
Industry Implications
1. Cosmetics - Cosmetic companies can create product lines that cater to the needs of fathers as a specific demographic.
2. Marketing and Advertising - An opportunity for marketing and advertising companies to create campaigns for brands that dismantle stereotypes and promote inclusivity.
3. Family and Parenting - Brands have the opportunity to connect more deeply with consumers by creating marketing campaigns that touch on themes of family and parenting.
1.5
Score
Popularity
Activity
Freshness