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Paternal Lifestyle Guides

'Fatherly' is a New Parenting Website Designed for Modern Fathers

— June 16, 2015 — Tech
'Fatherly' is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be difficult for some fathers to adapt. Fatherly is specifically designed to help men become better parents by sourcing content that is relevant to contemporary parenting styles.

The site is organized according to age-specific content, which allows readers tend to their child's specific needs. Users can then curate specific stories based on the ongoing development of their child. Fatherly also offers a blend of expert interviews, parenting hacks and general interest advice. The main idea behind the new parenting website is to present content in a way that will help men adapt to new innovations in technology and social media. Through the site, Fatherly aims to act as an editorial resource for the modern dad.
Trend Themes
1. Digital Parenting Guides - The trend of creating digital lifestyle guides for parents offers opportunities for disruptive innovation in personalized content curation and expert advice.
2. Age-specific Content Curation - The trend of organizing parenting content according to the age of the child presents opportunities for disruptive innovation in targeted advertising and product recommendations.
3. Expert Interviews in Parenting - The trend of incorporating expert interviews and advice in parenting content offers opportunities for disruptive innovation in online consultation services and professional development for parenting experts.
Industry Implications
1. Parenting Websites - The industry of parenting websites has opportunities for disruptive innovation in personalized content curation, targeted advertising, and partnerships with experts and consultants.
2. Digital Media - The digital media industry has opportunities for disruptive innovation in creating and monetizing digital parenting content, and developing tools for personalized content curation and targeted advertising.
3. Parenting Consultation Services - The parenting consultation services industry has opportunities for disruptive innovation in online consultation services, professional development for parenting experts, and partnerships with digital media companies and parenting websites.
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