'Fatherly' is a new parenting website that has positioned itself as a digital lifestyle guide for dads. As parenting needs have shifted dramatically in the digital age, it can be difficult for some fathers to adapt. Fatherly is specifically designed to help men become better parents by sourcing content that is relevant to contemporary parenting styles.
The site is organized according to age-specific content, which allows readers tend to their child's specific needs. Users can then curate specific stories based on the ongoing development of their child. Fatherly also offers a blend of expert interviews, parenting hacks and general interest advice. The main idea behind the new parenting website is to present content in a way that will help men adapt to new innovations in technology and social media. Through the site, Fatherly aims to act as an editorial resource for the modern dad.