An expansive assortment of digital tools for men are addressing the new ways in which men operate. This has come in the forms of apps, digital communities and campaigns that make use of online features suited to life on the go.
Present in this tech category are on call barber apps and beard-loving social networks. In many cases, similar male interests are linked, giving way to the creation of interactive communities.
Several of these tools also serve more functional interests. With ventures promoting health, philanthropy and fertility, it's evident that there are several ways to enter into this emerging market. Beyond these categories, what's hitting is the ability to improve the lives of today's males.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 76%
Freshness 8%
