In a culture in which social media reigns supreme, celebrities are more influential tastemakers than ever before, and the Looklive app is a convenient way for consumers to capitalize on celebrities' cultural cachet. The app, specifically targeted towards men, helps users sort through celebrity fashion choices and make purchases based on what the celebrities on the site are wearing.
Rather than scouring People magazine and Instagram for a glimpse of celebrity fashion and then spending hours on the Internet or in stores hunting for the right garb, the Looklive app automates the process. The service aggregates paparazzi and social media photos and uses an analysis algorithm to match those clothes with the actual units available in stores. It then lets users buy those clothes online (or, if the clothes are celebrity-priced, offers a more affordable alternative.)