This 'Battle for Bedtime' Netflix ad uses humor to promote Netflix's streaming services.
'BatDad' became famous when he started creating 'Vines' while wearing a Batman mask that included him giving random parental advice to his children. This funny commercial outlines the "5 Stages of Bedtime Grief" that include anger, denial, bargaining, depression and then finally acceptance. All of this grief centers around BatDad trying to get his children to go to sleep rather than watching Netflix -- but he eventually gives up and allows them to do so.
This Netflix ad enlists the help of a famous social media influencer and targets Millennial parents by focusing on a relatable theme -- the nuisance of trying to get children to get to sleep on time.