This ad starring WWE wrestler and retired Canadian football player Roman Reigns is part of a series of spots that aims to encourage greater fatherhood involvement. The ad is the result of a collaboration between the U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance and the National Responsible Fatherhood Clearinghouse, with support from the Ad Council.
This particular ad features a mail delivery woman walking up to a house and seeing the burly wrestler supposedly flexing his biceps. However, Reigns is actually engaged in singing "I'm a Little Teapot" with his little daughter and enjoying some quality bonding time with her.
Reigns' narration then reminds viewers of the impact that seemingly small moments can have on a child's life, and calls for more fatherhood involvement by imploring with men to "take time to be a dad today".