This ad starring WWE wrestler and retired Canadian football player Roman Reigns is part of a series of spots that aims to encourage greater fatherhood involvement. The ad is the result of a collaboration between the U.S. Department of Health and Human Services' Administration for Children and Families' Office of Family Assistance and the National Responsible Fatherhood Clearinghouse, with support from the Ad Council.
This particular ad features a mail delivery woman walking up to a house and seeing the burly wrestler supposedly flexing his biceps. However, Reigns is actually engaged in singing "I'm a Little Teapot" with his little daughter and enjoying some quality bonding time with her.
Reigns' narration then reminds viewers of the impact that seemingly small moments can have on a child's life, and calls for more fatherhood involvement by imploring with men to "take time to be a dad today".
What Makes This Trend Stand Out
- Greater Fatherhood Involvement
- Disruptive innovation opportunities lie in creating products and services that empower and support fathers in their involvement with their children.
- Collaborative Advertising Campaigns
- Disruptive innovation opportunities can be found in developing collaborative advertising campaigns that bring together government agencies, non-profit organizations, and popular figures to promote social causes.
- Emotional Marketing
- Disruptive innovation opportunities exist in leveraging emotional marketing strategies to communicate important messages and inspire behavior change.
Sectors Adopting This
- Parenting and Family Support
- Disruptive innovation opportunities can be explored in the parenting and family support industry, developing innovative programs, services, and products to encourage fatherhood involvement.
- Government and Non-profit Advertising
- Disruptive innovation opportunities can be pursued in the government and non-profit advertising industry, where collaborative campaigns can be developed to promote important social messages.
- Marketing and Advertising
- Disruptive innovation opportunities can be found within the marketing and advertising industry by leveraging emotional marketing approaches to drive meaningful behavior change.
