OshKosh B’gosh is Hosting a 'Take Your Dad to the Metaverse Day’
Laura McQuarrie — June 17, 2022 — Marketing
References: oshkosh & businesswire
With the aid of Super League Gaming, OshKosh B’gosh is venturing into the metaverse with Take Your Dad to the Metaverse Day, a fun-focused Father's Day campaign. This campaign inspires bonding between fathers and their children in a new way and it introduces OshKosh B’gosh as the exclusive partner in the new Roblox game, ‘Fashion Runway.
In the experience, gamers are invited to style their dad’s Fashion Runway game avatar and share their looks on social media with the #OKBMetaDadsSweeps tag. As part of the campaign, five lucky winners will have the opportunity to win $100 gift cards to OshKosh B’gosh.
With this Father's Day campaign, the brand recognizes that the way people spend time together is changing, and a sense of togetherness is no longer limited to physical, in-person experiences.
In the experience, gamers are invited to style their dad’s Fashion Runway game avatar and share their looks on social media with the #OKBMetaDadsSweeps tag. As part of the campaign, five lucky winners will have the opportunity to win $100 gift cards to OshKosh B’gosh.
With this Father's Day campaign, the brand recognizes that the way people spend time together is changing, and a sense of togetherness is no longer limited to physical, in-person experiences.
Trend Themes
1. Metaverse-focused Father's Day Campaigns - Brands can create unique virtual experiences to encourage bonding and engagement between fathers and their children in the metaverse.
2. Gamification of Fashion Retail - Retail companies can integrate gamification elements into their marketing campaigns to increase engagement and customer loyalty.
3. Social Media-enabled Sweepstakes - By hosting sweepstakes on social media and requiring user-generated content, businesses can increase brand awareness and engagement on these platforms.
Industry Implications
1. Fashion Retail - Retailers can leverage gamification to modernize their marketing campaigns and provide unique experiences for customers.
2. Gaming and Esports - The rise of the metaverse and virtual events provide new opportunities for gaming and esports companies to collaborate with brands and create engaging campaigns.
3. Social Media Marketing - Businesses can use social media-enabled sweepstakes as a way to increase their social media presence and generate user-generated content.
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