BBBSA and Prime Video Team Up for 'You Got This'
Jana Pijak — September 18, 2025 — Marketing
Big Brothers Big Sisters of America (BBBSA), the largest youth mentoring organization within the country, has partnered with Prime Video to inspire new mentors and expand the opportunities for young people. The collaboration will kick off with the debut of a national PSA, 'You Got This,' that will premiere during Thursday Night Football while the Miami Dolphins face the Buffalo Bills.
The spot features Emmy-nominated Prime Video host Taylor Rooks and Super Bowl champion Andrew Whitworth alongside BBBSA “Bigs” and “Littles,” and highlights how mentorship can empower youth and transform lives. Part of BBBSA’s 'It Takes Little to Be Big' campaign, the PSA also challenges misconceptions about mentoring and encourages more individuals to step up as role models.
Beyond the PSA, this partnership extends to behind-the-scenes experiences with Prime Video’s NFL and NBA coverage, creating career and shadowing opportunities for youth nationwide. Those interested in becoming a mentor can visit www.bbbs.org to learn more.
The spot features Emmy-nominated Prime Video host Taylor Rooks and Super Bowl champion Andrew Whitworth alongside BBBSA “Bigs” and “Littles,” and highlights how mentorship can empower youth and transform lives. Part of BBBSA’s 'It Takes Little to Be Big' campaign, the PSA also challenges misconceptions about mentoring and encourages more individuals to step up as role models.
Beyond the PSA, this partnership extends to behind-the-scenes experiences with Prime Video’s NFL and NBA coverage, creating career and shadowing opportunities for youth nationwide. Those interested in becoming a mentor can visit www.bbbs.org to learn more.
Trend Themes
1. Branded Social Good Campaigns - The strategic partnership between BBBSA and Prime Video highlights a growing trend where brands engage in socially responsible campaigns to promote community well-being and corporate values.
2. Celebrity-driven Influence - Leveraging celebrities like Taylor Rooks and Andrew Whitworth in mentorship PSAs taps into the trend of using influencers to boost credibility and outreach, thereby increasing public engagement.
3. Sports Entertainment as a Mentor Platform - Integrating mentorship messages within live sports events provides a unique opportunity to reach broad audiences, combining entertainment with impactful social messages for greater visibility.
Industry Implications
1. Streaming Services - Partnerships with initiatives like BBBSA position streaming platforms as key players in introducing social impact narratives through compelling content and collaborations.
2. Youth Mentoring Organizations - Organizations like BBBSA gain new avenues for outreach and awareness through collaborations with major media entities, enhancing their ability to attract mentors and volunteers.
3. Professional Sports Leagues - Sports leagues' involvement in youth mentorship showcases their potential to serve as conduits for positive social change by integrating community-focused messages into mainstream sports entertainment.
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