Merrell and Big Brothers Big Sisters of America (BBBSA) teamed up to launch an exclusive, limited-edition Moab Speed 2 design that inspires confidence, enjoyment of outdoor multi-sport activities and a sense of togetherness.
The Moab Speed 2 debuted as the latest innovation in hiking from Merrell, and it was inspired by insights from athletic hikers around the world. This special edition design was inspired by a Merrell team member who volunteers with Big Brothers Big Sisters, and it was designed to deliver traction and long-lasting comfort so that both Bigs and Littles can wear the style. According to data from BBBSA, 90% of Littles participating in the BBBS program report feeling healthier and happier when surrounded by nature, and 79% report a boost in self-confidence.
Merrell will donate $10 for each pair of shoes sold to support Big Brothers Big Sisters.
What's Driving This Trend
- Mission-driven Features
- Hiking footwear that combines performance with philanthropic elements is gaining traction.
- Collaborative Design
- Partnerships between well-known brands and charitable organizations create unique product offerings that resonate with consumers.
- Outdoor-enhanced Wellbeing
- Products promoting outdoor activities can significantly improve physical and mental wellbeing among users.
Who This Affects Most
- Outdoor Gear
- There's a growing demand for hiking footwear that caters to both performance and altruistic considerations.
- Sportswear
- Sportswear companies are increasingly collaborating with nonprofits to design exclusive, mission-driven apparel.
- Philanthropic Retail
- Retail initiatives that tie purchases to charitable donations appeal to socially conscious consumers.
