Grammy Award-winning singer Kelly Rowland is releasing a cosmetics collection that is primarily designed for darker skin tones. Not all makeup collections are inclusive, meaning consumers with certain skin tones often struggle to find products in the right shade. Now Rowland is looking to fill this gap in the makeup market by designing her own line of inclusive cosmetics.
The new collection is part of a collaboration between Rowland and her makeup artist Sheika Daley. While the collection will feature shades for women of all backgrounds, there will be a specific emphasis on providing products for women with darker skin tones. While details about the new collection are scarce, Rowland's project demonstrates a push to bring greater diversity to the makeup counter.
This Cosmetics Line is Primarily Designed for Darker Skin Tones
Katherine Pendrill — March 24, 2016 — Fashion