Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The YSL Mascara Vinyl Couture is Made for Rebellious Women

 - Mar 10, 2016
References: yslbeaute
Colorful mascara isn't a new concept, but the YSL Mascara Vinyl Couture line takes it to the next level. It is a luxury alternative to youthful drugstore products, it's made for rebellious women who are looking to shake up there beauty looks in a gorgeous yet playful way. In a way, it plays off of the huge pastel hair fad that continues to hold strong in salons around the world.

Part of Yves Saint Laurent's spring 2016 collection, the YSL Mascara Vinyl Couture line is made with the "fearless Millennial" in mind, writes the brand. This year, "YSL Beaute gets set to shake up eye makeup. Fiercely iconoclastic colors in a never-before-seen vinyl formula that styles lashes in ultra-smooth, curvaceous volume."