YouTube beauty guru Mayra Touch of Glam recreates the drag makeup look snapchat filter using cosmetic products. The makeup tutorial teaches consumers how they can recreate the intense and bold cosmetic look on themselves for everyday wear.
Snapchat often adds new filters to its roster, allowing consumers to alter their appearance and take on new personas with the touch of the button. The drag dress-up filter digitally applies extreme makeup to the consumer's face with dark lipstick, smokey eye shadow and deep contour that Mayra Touch of Glam recreates using real makeup products. The makeup look copies the drag Snapchat filter's aesthetic with similar color hues and products.
While the Snapchat filters allow consumers to digitally alter their appearance, Mayra Touch of Glam showcases how the same effect can be achieved through more traditional means -- such as makeup.