This example of healthcare packaging is a student project that fulfilled an assignment regarding the relationship between the branding of personal products and the experience of shame while making a purchase in-store. The fictitious product range that resulted features a variety of personal and healthcare products, such as a deodorant, pills and a lotion.
Created by muskat of the school TH Nürnberg in Germany, the conceptual product range was designed for a typography class and as such, prominently features each uniquely selected product name in a sleek font. The deodorant spray is called 'DON'T SWEAT,' while the lotion is called 'DON'T BLUSH,' and the pills are called 'SLOW DOWN. The brand name created by muskat to go along with the clinical range is Noskam.