The top April 2016 design ideas showcase the far-reaching implications of patterns in contemporary art, in industries such as retail, marketing and advertising.
In order to welcome in spring, Canadian luxury fashion retailer Holt Renfrew launched the 'Spring All Together' campaign which saw a pastel pink truck tour the Greater Toronto Area with plenty of luxe prizes. The sweetly hued vehicle featured a flower wall photo booth and a preview of the brand's vision for spring.
Born out of a flower packaging project, the simple brown paper bouquet wraps created by Swedbag demonstrate the consumer interest in branding that communicates the high quality of the product itself by making reference to humble, artisan beginnings. The brown paper is wrapped around the bouquet in a cone-like fashion and then decorated with a sleek pastel-hued sticker label.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
