Design firm BLOCD recently put together a set of customized chocolate boxes for its clients with the packaging taking inspiration from the printing ink color matching system, Pantone. The chocolates are arranged by color and shade inside the boxes while the artistry behind the wrapping speaks to the firm's graphic and design focus.
The minimalistic boxes of chocoalte featured solid sweet treats with an array of flavors and cocoa percentages changing the color and taste of the desserts. The chocolates were arranged inside thin, rectangular boxes as if color swatches by Pantone. Listed under each chocolate square is its color and description, matching the aesthetic of the Pantone color matching system. The emphasis on color, packaging and graphics subtly reminds receivers of the chocolates of the company's design brand focus.
What Makes This Trend Stand Out
- Color-inspired Packaging
- Designing packaging inspired by color systems like Pantone can enhance the visual appeal of a product.
- Personalized Product Packaging
- Creating customized packaging for clients adds a personal touch to a product and can showcase a company's creative abilities.
- Minimalistic Packaging Design
- Streamlining packaging designs can create a sleek and sophisticated look for a product, appealing to consumers looking for a modern aesthetic.
Sectors Adopting This
- Food and Beverage
- Incorporating unique packaging designs can help food and beverage companies stand out on store shelves and draw in consumers.
- Graphic Design
- Design firms specializing in graphic design can utilize color systems like Pantone to create visually striking packaging designs for their clients.
- Marketing and Advertising
- Developing innovative packaging concepts can be a valuable approach for marketing and advertising teams looking to enhance the presentation of their products.
