French designer Patrick Norguet recently gave a McDonald's restaurant a contemporary upgrade by outfitting it with a series of colorful light boxes. When it comes to chain restaurants, most consumers are used to seeing the same decor at each and every location. This McDonald's delivers a different kind of dining experience with its visually captivating interior.
As part of an effort to give the fast food chain a new architectural identity in France, Norguet revamped an old McDonald's location on the Champs-Elysées in Paris. Norguet went to work pairing raw concrete with sheet metal to give the building a sleek, industrial feel. He then added a series of colorful light boxes to the ceiling to bring a sense of whimsy into the space. He also redesigned the layout of the restaurant in order to integrate new technology and maximize customer convenience.
What's Driving This Trend
- Colorful Fast Food Interiors
- Fast food chains can differentiate themselves by incorporating visually captivating interior designs using elements such as colorful light boxes.
- Architectural Identity
- Revamping old fast food locations with new architectural designs can help brands create a unique identity and stand out in the market.
- Integrating New Technology
- Redesigning fast food restaurant layouts to integrate new technology can improve customer convenience and overall dining experience.
Who This Affects Most
- Fast Food Chains
- Fast food chains can leverage unique and visually captivating interior designs to differentiate themselves in the market and attract customers.
- Architecture and Design
- Architects and designers can offer their services to fast food chains in revamping old locations and creating new architectural identities.
- Technology Solutions
- Providers of technology solutions can collaborate with fast food chains in integrating new technology into restaurant layouts to improve customer experience and convenience.
