Avant-Garde Pencil Sharpeners

La Matita Rossa Series Explores Different Ways to Sharpen Pencils

The La Matita Rossa series is an interesting one. As though in line with all of the book art and installation that once took over galleries and websites just a couple years ago, it takes a tool that is not necessarily used as much anymore and turned into a sort of performance art. Made up of different takes on the ordinary pencil sharpener -- 21 to be exact -- people will be interested in interacting with their stationery in different ways.

A project put on by Design and Art of the Free University of Bolzano's faculty members Claudio Larcher, Eugenia Morpurgo and Alvise Mattozzi, the La Matita Rossa series ranges from playful to avant-garde while some are fairly similar to traditional designs.

Interactive Stationery
The trend of designing stationery that encourages unique and engaging interactions with the user.
Artistic Office Supplies
The trend of turning ordinary office supplies, like pencil sharpeners, into works of art and performance pieces.
Reimagined Everyday Tools
The trend of rethinking the design and function of everyday tools to create innovative and unexpected experiences.

Who This Affects Most

Office Supplies
The industry that produces and sells various tools, equipment, and accessories for office use, including stationery.
Art and Design
The industry involved in creating and selling artistic and visually appealing products and services, including installations and performance art.
Product Design
The industry of designing and developing innovative and user-centric products, focusing on improving everyday tools and objects.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 82%
Freshness 8%

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