Chic Norm-Challenging Furniture

Georgia Hatton's the Wiggle Collection is "Visually Exciting"

The Wiggle Collection is a range of playful furniture pieces by Georgia Hatton, an emerging designer persuing their Master's degree at the University of Wales Trinity St David. The student drew inspiration from pioneers of the early modernist movement, including the Swiss-French architect Le Corbusier who combined functionalism and sculptural expressionism in architecture and urban planning, and was regarded as a rather controversial figure.

Georgia Hatton wanted to facilitate visual excitement in the Wiggle Collection. In order to do so, she challenged the traditionally masculine elements associated with early modernism by injecting the silhouettes with "contemporary hyper-feminine influences." The resulting designs are undoubtedly captivating. The powder-coated tubular steel that makes up the "distinctive wiggle frames" of the furniture pieces in the Wiggle Collection playfully unify Georgia Hatton's visually striking designs.

Image Credit: Georgia Hatton

Gender-fluid Design
Designers are challenging traditional gender norms by injecting traditionally masculine/feminine elements with opposing influences, providing opportunities to create captivating and inclusive designs.
Sculptural Expressionism
Inspiration is drawn from the pioneers of the early modernist movement to create visually exciting and organic shapes, providing opportunities for designers to infuse functionalism with sculptural expressionism.
Playful Unification
Designers are incorporating playful elements into furniture designs by unifying shapes and materials, providing opportunities for designers to create harmonious yet captivating pieces.

Where This Applies

Furniture Design
The industry can innovate by challenging gender norms, drawing inspiration from early modernist movement pioneers, and incorporating playful elements in design.
Fashion Design
The industry can innovate by incorporating sculpture and organic shapes in clothing designs, as well as challenging stereotypical gender norms in fashion design.
Art and Architecture
The industry can innovate by examining early modernist movements in architecture and public spaces, as well as merging functionalism and sculpture in art installations.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 68%
Freshness 13%