McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The innovative project is a great example of dual-purpose packaging, which is a hit with consumers as they grow more concerned over their environmental footprints.
The 'Happy Goggles' VR headset is compatible with a smartphone app and connects with a 360-degree VR skiing game called 'Slope Stars' that is sponsored by the Swedish National Ski Team. The initiative helps make VR technology more accessible to the average consumer.
The 'Happy Goggles' VR headset version of the Happy Meal packaging will be available with purchase at select McDonald's Sweden locations between March 5 and 12th.