Burger King recently joined forces with Rovio Entertainment, the software developer best known for Angry Birds, to launch a new web-based augmented reality experience for kids. The new mobile game can be activated through a QR code found on Burger King's plush toy tags, box packaging, and signage inside participating locations.
The video game urges players to defend three 3D eggs from waves of AR Hatchlings that try to steal them. To protect their eggs, players need to tap on the Hatchlings to move them away or throw slime to slow the small creatures with a catapult. In an effort to make the game more sharable, the game allows players to take photos of the experience, which can be shared on social or with friends.