Happy Egg's freshly redesigned egg cartons feature the first gamified augmented reality experience and those who (virtually) step into the magical world have the chance to claim real-life surprises during gameplay. The augmented reality packaging for eggs is packed with plenty of personality, bold colors and fun characters that express what sets the brand apart.
The Happy Island Egg Hunt offers up to $50K in prizes and it can be accessed by scanning the QR code on the carton with a mobile device.
While there are many augmented reality packaging examples that help to connect consumers to more information or product campaigns, this dynamic approach gets people of all ages excited to play in AR and potentially even be rewarded with great prizes for participating in the Happy Island Egg Hunt.
Happy Egg's Cartons Come to Life with Augmented Reality
Laura McQuarrie — July 27, 2021 — Lifestyle
References: happyegg & packagingoftheworld