Happy Egg's Cartons Come to Life with Augmented Reality
Laura McQuarrie — July 27, 2021 — Lifestyle
References: happyegg & packagingoftheworld
Happy Egg's freshly redesigned egg cartons feature the first gamified augmented reality experience and those who (virtually) step into the magical world have the chance to claim real-life surprises during gameplay. The augmented reality packaging for eggs is packed with plenty of personality, bold colors and fun characters that express what sets the brand apart.
The Happy Island Egg Hunt offers up to $50K in prizes and it can be accessed by scanning the QR code on the carton with a mobile device.
While there are many augmented reality packaging examples that help to connect consumers to more information or product campaigns, this dynamic approach gets people of all ages excited to play in AR and potentially even be rewarded with great prizes for participating in the Happy Island Egg Hunt.
The Happy Island Egg Hunt offers up to $50K in prizes and it can be accessed by scanning the QR code on the carton with a mobile device.
While there are many augmented reality packaging examples that help to connect consumers to more information or product campaigns, this dynamic approach gets people of all ages excited to play in AR and potentially even be rewarded with great prizes for participating in the Happy Island Egg Hunt.
Trend Themes
1. Gamified Packaging - Augmented reality gamification is an effective way to engage consumers and drive sales, opening up opportunities for innovative packaging design.
2. AR Branding - Augmented reality branding can be an effective way to differentiate one's product from competitors and connect with consumers in a unique way.
3. Marketing Through Incentives - Offering incentives such as prizes for participating in AR experiences can be an effective marketing tool, increasing brand loyalty and driving sales.
Industry Implications
1. Food Packaging - Augmented reality gamification can be utilized in food packaging to create interactive experiences that engage consumers and build brand loyalty.
2. Consumer Goods - Augmented reality branding can be effective in the consumer goods industry to differentiate products and create engaging consumer experiences.
3. Marketing and Advertising - Incorporating augmented reality gamification and incentives into marketing and advertising campaigns can help attract and retain customers while driving sales.
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