With its handmade jewelry, Faris knows how to make a statement without being too over-the-top. Each piece has a unique character of its own but doesn’t bedazzle to such an extent to distract from its wearer. With sleek lines and metallic tones, the bold and irregular jewelry crafted by the Seattle-based company complements nearly any ensemble and allows the wearer to play with a multitude of looks. With the Onda collection, Faris uses large rocky pendants which are contrasted elegantly with bronze materials in the CLOUD necklace and FLOAT ring.
Ultra-chic owner and designer of the brand, Faris du Graf, finds the beauty in creating pieces made to last with minimal materials. Faris du Graf also toys with proportions, resulting in a modernist and versatile look that has garnered her much attention over the years.
Other favorites include her futuristic DISC HOOP earrings and artfully warped choker necklaces. Each of Faris’ series has its own aesthetic appeal while simultaneously complementing each other, with clear cut lines and bold geometric shapes in the Primary collection to the more whimsical and soft Keshi pieces.
Key Themes Behind This Trend
- Handmade Statement Jewelry
- Disruptive innovation opportunity: Develop a platform that connects artisans who create handmade statement jewelry with customers seeking unique and personalized pieces.
- Nature-inspired Jewelry
- Disruptive innovation opportunity: Use sustainable materials and technologies to create nature-inspired jewelry that appeals to eco-conscious consumers.
- Minimalist Versatile Designs
- Disruptive innovation opportunity: Introduce a line of minimalist jewelry with versatile designs that can be easily customized or transformed to match different styles or occasions.
Where This Applies
- Artisan Marketplace
- Disruptive innovation opportunity: Build an online marketplace specifically for artisans to showcase and sell their handmade jewelry creations, targeting niche and luxury markets.
- Sustainable Fashion
- Disruptive innovation opportunity: Create a sustainable fashion brand that focuses on producing jewelry made from recycled or upcycled materials, appealing to environmentally-conscious consumers.
- Customizable Jewelry
- Disruptive innovation opportunity: Develop a technology-driven jewelry brand that allows customers to customize and personalize their own jewelry designs through a user-friendly interface.
