The Minimalism & Co brand has a divergent view on the lifestyle subscription service model by sending both male and female consumers products that are androgynous in aesthetic. In addition to the goods having a gender-neutral focus, the brand also focuses on simplistic packaging and smaller product companies that have high-quality design.
Each Minimalist & Co box features an array of lifestyle products that range from daily necessities to cosmetics, tech and luxury products. The items can be used by both men and women as they are functional and often feature an all-black, white or grey color scheme. The contents are all design-specific focusing more so on the make of the products than the products themselves. The minimalism behind the brand's mantra is highlighted in the simplicity and fluidity of the chosen products.