While some women have been criticized in the past for wearing makeup for the gym and advised against it to prevent breakouts and smudged mascara, there is a new wave of beauty and skincare products that are being formulated to be lightweight, breathable, waterproof, sweat-resistant and in all, specifically created for intense physical activities.
In the same way that fashion brands are providing effortless all-day activewear, beauty brands are formulating and branding their products to offer the high-performance and long-lasting formulas. Examples of this include Supergoop!'s 'Barre to Bar Beauty Set' and Yuni's No-Rinse Body Cleansing Foam, which is specifically described as a product that "enhances and prolongs effects of yoga practice."
Tarte Cosmetics is looking to be a leader in this beauty segment, especially as it has now applied to trademark the term "Athleisure Skincare."
15 Gym-Friendly Beauty Products
More Stats +/-
Water-Based Skincare Sticks
Gym Beauty Sets
Post-Workout Skincare Kits
Sweat-Ready Beauty Sets
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.