While some women have been criticized in the past for wearing makeup for the gym and advised against it to prevent breakouts and smudged mascara, there is a new wave of beauty and skincare products that are being formulated to be lightweight, breathable, waterproof, sweat-resistant and in all, specifically created for intense physical activities.
In the same way that fashion brands are providing effortless all-day activewear, beauty brands are formulating and branding their products to offer the high-performance and long-lasting formulas. Examples of this include Supergoop!'s 'Barre to Bar Beauty Set' and Yuni's No-Rinse Body Cleansing Foam, which is specifically described as a product that "enhances and prolongs effects of yoga practice."
Tarte Cosmetics is looking to be a leader in this beauty segment, especially as it has now applied to trademark the term "Athleisure Skincare."
Athleisure is Inspiring New Ways to Market Makeup for the Gym
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
The Solscience 'Antidot' Shoe Deodorizer Ensures Fresh Kicks
No-Rinse Cleansing Foams
This Yuni Product Refreshes the Body When a Shower is Not Accessible
Time-Released Fragrance Mists
InStyle's ActivEssence Features a Long-Lasting Slow-Release Formula
Portable Deodorant Wipes
The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
Rae Cosmetics Provides Makeup to Keep Up with One's Active Lifestyle
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
Water-Based Skincare Sticks
Milk Makeup's Cooling Water Stick Hydrates One's Complexion