While there have always been magazines that call attention to "gym beauty essentials," brands are now marketing their products with an emphasis on athletic activities.
Supergoop! is a perfect example of this, as it launched a 'Barre to Bar Beauty Set' that includes cosmetics to keep one's skin adequately prepared for a day of activities with a refreshing setting mist, a sunscreen serum, a correcting CC cream and a lip-to-cheek tint.
The introduction of althleisure apparel significantly changed not just the way that people dress in casual attire, but the way they work out as well. Now, going to the gym or a studio class is a social event that is often followed by brunch, or as the name of this kit suggests, a visit to the bar. This means that consumers are now looking for lightweight, high-performance cosmetics that can easily transition to different facets of an active lifestyle.