Time-Released Fragrance Mists

InStyle's ActivEssence Features a Long-Lasting Slow-Release Formula

When one thinks of a product with a timed-release, what might come to mind first is some sort of pharmaceutical pill that gives off a small dose of a drug at a time—but this is also the premise behind InStyle's ActivEssence Fragrance Mists. As the brand describes: "Our breakthrough technology provides 'Time Released' micro encapsulates extending the wear of the fragrance."

These fragrant mists promise to provide an all-day scent experience in four different aromas: Exotic Cherry blossom, French Vanilla Vavender, Tropical Coconut Coast and Moroccan Orchid & Amber. Beyond scent, these mists also refresh the skin with essential oils, antioxidants, vitamins and minerals.

As well as popularizing all-day activewear, the athleisure movement has also inspired the creation of hard-working beauty products that add ease to a consumer's busy routine.

Timed-release Fragrance
Developing fragrance products that have a slow-release formula, providing long-lasting scents throughout the day.
All-day Activewear
Creating beauty products that are designed to complement the rise of athleisure, offering convenience and functionality for busy individuals.
Essential Oil Skincare
Integrating essential oils, antioxidants, vitamins, and minerals into skincare products to provide both fragrance and skin-refreshing benefits.

Industries Being Reshaped

Fragrance
Exploring the development of timed-release fragrance formulas that offer a unique and long-lasting scent experience.
Athleisure
Expanding the reach of the athleisure trend by integrating beauty products designed specifically for individuals leading active and busy lifestyles.
Skincare
Incorporating essential oils, antioxidants, vitamins, and minerals into skincare products, taking advantage of the growing demand for natural and beneficial skincare solutions.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 44%
Freshness 8%

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